PI Dashboard

Total Leads

— today

Total Spend

G M

— active campaigns

Avg CPL

cost per lead

Lead Sources

active projects

Leads by Referrer

Leads by Source

Spend by Referrer

Spend by Source

Meta Ads Performance

Impressions

total views

Clicks

— CTR

Avg CPM

cost per 1k impressions

Lead Actions

Meta-tracked form fills

Salesforce Pipeline

SF Leads

— open

Converted

— % conversion rate

Active Matters

— total matters

Total Settlement

— won matters

SF Leads by Status

Matters by Stage

Leads Over Time

Leads by Referrer

Leads by UTM Source

Spend Over Time (Google + Meta)

Spend by Referrer

Spend by UTM Source

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